Loser Machine’s inception came from professional skateboarder Adrian Lopez’s love for all things fast. The name “Loser Machine” comes from a group of friends, once stereotyped for being counter culture. Fast forward to today, LMC embraces all individuals that run outside the norm with the motto “We don’t care what you think, and we invite you to do the same.” 

LMC embodies a sense of pride in community, craftsmanship, and the freedom that comes with being true to your trade, yourself, and others. The foundation of LMC is built off of the following four core values: Brotherhood, Pride, Originality, and Good Times.

The Loser Machine logo.

Motorcycles are a huge part of Loser Machine’s aesthetics.Skateboarder wearing Loser Machine streetwear.





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